Wichita Forward · LK Silico

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/28 16:04 CT

All advertisers · Wichita Forward

The last 7 days and everything booked ahead. Spending from before that is left out until you ask.Include earlier spending

Wichita Forward unattributed first seen 01/08 13:39 CT ·

$8,381

ON FILE · LAST 7 DAYS & BOOKED AHEAD

$8,381

TV/CABLE/RADIO PLANNED · GROSS

—

INVOICED

—

FEC FILED

—

DIGITAL RANGE

What is running now, what ran in the last 7 days and what is booked ahead. Station money is gross — what the advertiser is billed, not the smaller sum the station banks after the agency's commission; it is the figure the station quotes and the one a committee discloses to the FEC, so the two can be read against each other. Total on file is the larger of two reads of the same money: what the stations and platforms show (planned TV/cable/radio orders plus the high end of digital ranges) or what the committee has sworn to at the FEC (independent expenditures). The two are never added — an FEC expenditure for “television advertising” is the station orders it paid for. A floor, de-duped so order revisions, later invoices and amended filings are never counted twice (invoiced dollars are shown beside it, not added into it). Drill into every order behind it below or in the Library.

cable 2 ads and contracts ↗ · export ↗

TV, cable & radio buys every flight by station, newest first · planned is a de-duped floor · cycle to date · filter by market or date; the total follows the filter

Planned by race: issue ad — no race $8,381

Market
When
Flights on/after
on/before

flight	type	station · market	race filed under	spots	GRP	planned	invoiced
no dates	Cable	Cox Wichita/Hutchinson/El Dorado Wichita-Hutchinson	issue ad — no race	—	—	$8,381	—
Total				—	—	—	—

Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was machine-readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.

What we know

Nothing beyond the filings yet.

Outlets: Cox Wichita/Hutchinson/El Dorado

Markets bought: Wichita-Hutchinson · coverage 43% of Kansas voters (ceiling on exposure; analyst market shares)

Pickup since first seen: 0 news/social items · see them →

Timeline 2 items, newest first · sort or expand

sev	item	posted
MED	Ad Cable Cox Wichita/Hutchinson/El Dorado (Wichita): Wichita Forward cable by Wichita Forward	posted 05/29 00:48 CT seen 09/07 16:26 CT 101d after
MED	Ad Cable Cox Wichita/Hutchinson/El Dorado (Wichita): Wichita Forward [form] cable by Wichita Forward	posted 01/08 13:39 CT seen 09/07 16:26 CT 242d after